![]() ![]() In August 2013, we successfully launched our first 12-pack cans of All Day IPA. We thought we knew what we were in for. All Day IPA was official and beer fans loved it.īy 2013, we were in the midst of another expansion – this time to install our first ever canning line! We had debated whether or not to can our beer for a while and, after the runaway success of All Day IPA, we knew the future of this beer – and our brewery – could very well be in the hands of this session IPA. Having served as the descriptor on the original Endurance Ale label, ‘ All Day IPA‘ was born as was the memorable label artwork depicting a Woody wagon rolling down a two-track. The name ‘Endurance Ale’ had to go, so we reached out to our fans to help us to choose its new name and label artwork. We decided to package Endurance Ale in 2011 and, as the first bottles were getting ready to ship out, we ran into a bit of rights issue. Because you could drink a few and not be absolutely sloshed, he dubbed it ‘Endurance Ale.’ It was an immediate hit in our taproom. Although, it wasn’t quite an IPA – it was more of a hoppy pale ale. So, he did as any good brewer would, and set out to brew the beer he wanted to drink.Ģ0+ recipes later, he landed on a perfect, low-ABV IPA. Try as he might, he just couldn’t find one to fit that specific criteria. Our Brewmaster, Jeremy Kosmicki, wanted a beer that was easy to drink, light in alcohol, yet just as flavorful as a full-bodied IPA. ![]()
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